Zeki also mentions how one can deceive oneself when looking at art in its context, or say falling in love. He has a very scientific way of looking at art and the brain while looking at art. The article also mentions the values of art and how we are easily persuaded.
The part that interested me the most is when Zeki talks about someone having an "an eye", and could spot a fake from a real piece of art. I had recently read a book by Malcom Gladwell that mentioned instincts and had a story based on a piece of artwork that was a fake.
This article does seem to bring a new and different light to art and its importance, especially on a scientific level.