Wednesday, February 4, 2009
The big TV networks have been losing advertising dollars since the advent of cable channels. And when cable increased their channels to over 1000 to pick from, advertisers were forced to create more targeted marketing.
With the advent of the internet there are more ways to reach target markets than ever before. The interesting thing about YouTube is that it’s a search engine of sorts and so if an advertiser wanted to reach people that are interested in golf only, they can.
However, viewers will always find a way to ignore advertising if they are not interested. It used to be that people would mute the commercials. Now people TIVO right through them. With the internet, viewers tend to ignore banner ads if they aren’t interested. Soon, people will find a way to also bypass the pre-commercials on the internet as well.
The unique thing about the internet is that many of the sites were not started as money-makers. But people unfortunately will always try to capitalize on the genius of others. It’s a viscious cycle that will never end. First it was radio, then television, now the internet. And the internet is still so new still there is no telling where this consumption and greed will go.
From an entertainment level, the television tycoons used to have all the control. Now that control is spread through the masses. We as viewers used to be handed what would be popular. Now we’re making those decisions on our own. It’s a beautiful thing.
All this makes me think, did video really kill the radio star?!??!
YouTube affects our lives on a daily basis, in terms of how regularly and to what extent we interact with the internet. The site is also shaping our culture as a whole. People want to watch what their friends, family, co-workers and neighbors are watching, enjoying and taking about. And they want to be able to see this material IMMEDIATELY. I think that this sense of immediacy is a big part of YouTube's appeal.
YouTube is great- it gives a voice to a population of individuals who now have the freedom and venue to showcase their art and express themselves. However, I can’t say that everything posted on YouTube qualifies as art. And that’s okay too. While I go to YouTube on a fairly regular basis, I couldn’t help but laugh at Garfield’s comment: “Third millennium humanity has demonstrated an interest in sifting through millions of pieces of crap produced by total strangers to discover a few gems”. That kind of sums it up.
As far as advertising – it’s interesting. I have not thought about what will be invented to bridge the gap between dwindling TV and the rise of the Internet as far as advertising is concerned. All I know is it worries me.
So is it valid for corporations to spend millions or billions to "get in on the gig"? Based on the amount of users, one could certainly make a logical argument that millions of viewers that may not be spending time in front of the television could be bombarded with advertisements. I think it's inevitable. Whenever a product or means of communication becomes popular, companies will follow closely behind and shell out the big bucks to jump on the bandwagon.
Tuesday, February 3, 2009
I feel that since ads are literally everywhere now, I have just become immune to them almost. I see them but I don't really look at them. I could see five ads as banners or pop-ups online in minutes and not be able to remember a single one two seconds later. I understand why advertisers are worried as entire forms of mass communication are being rendered nearly obsolete (anytime I want to watch a TV show I do so online), but this type of saturation may lead to a collective turning off of consumers to advertising. Commercials before movies are bad enough, so I hope companies will reconsider their approach and back off a bit.
As far as youtube goes, it is unbelievable how much everyone, myself included, enjoys wasting time watching the most idiotic video clips. I do feel that if they began charging people to post videos they would be out of business so to speak. I do admire the sort of democratic quality that youtube has; ayone's input is just as welcome as anyone else's.
Monday, February 2, 2009
What I find most interesting is the advertising on facebook that caters to the individual depending on the information in the user’s profile. I have very little information in my profile, but I have ads popping up with new album and concert information about the bands that I have listed. I have never clicked on the advertisements, but I am curious to find out if they have been successful. Facebook also pairs advertisements with relevant social actions from a user's friends to create "Social Ads", but the user has the ability to opt out.
Not only has youtube provided some good entertainment for my former coworkers and me while working in an office, it has also been useful for art education purposes. I watched several Manga instructional videos when I was student teaching for a cartooning class last Fall. I have also used it for quick troubleshooting when using design applications. Youtube is a great way to show short video clips when presenting a lesson to students, without dealing with a gigantic television and VHS/DVD player on wheels.
My personal favorite youtube video is Sneezing Panda.
The “You Tube vs. Boob Tube” was an interesting article. Even though Google bought you tube, they still have trouble controlling what is being uploaded daily. I could see how you tube could be the next generation of advertising. Before reading the article, I had a third grade student talk about what they were watching on you tube. I was semi shock about how a third grader knew about you tube. Now a days the younger generations, I feel is very depended on electronics. When I was in the third grade, I remember playing in the park and that’s about it. You tube is another way of get well known on the internet, and there are actually people earning money from doing short sitcoms on you tube. I think that if you tube was not started; people would not depend on it as much to watch anime, shows, even movies. You tube is an easy way to look for videos that no one may think of, for example “Charlie Bite my Finger”, a parent videotaping her two boys eating or just sitting in the sofa. So basically anything could be uploaded and Google is finding ways to earn money from advertisement, and trying to control what is being uploaded.
Sunday, February 1, 2009
The advertising world is in for some trouble, I believe. Now that people blog and view videos more online than on television, and when they watch television commercials are easily avoided by the miracle that is DVR, it is uncertain how they will deal with getting people to actually sit down and view these 1 or 2 minute promotional clips that cost millions of dollars. It seems to be an issue that is complicating itself with every passing day. Eventually, I feel, commercials might have to become even more complex and expensive, if only to make them interesting enough to get people to sit through them.
It is also extremely eerie how quickly I've personally adapted to all of this. I got DVR about a year ago and I feel helpless when I forget to schedule my Top Chef recordings. I got a cell phone when I was 18, already away at college. I feel panicked when I forget my phone like I am going to miss something important. I get home and I have a missed call and two texts of, "hey what's up?" We pine for technology these days and it is interesting to see the shift the rest of the world must make in order to keep up with it all. Do you ever get the feeling that you are always behind in all of this?