The science of the aesthetic experience. I suppose I can see how this is something that scientists as well as artists would like to understand. Especially since artists attempt to evoke particular emotions through our work, and maybe understanding the many dimensions of how the brain views a piece of artwork will allow us to further explore the interaction between the viewer and art.
I suppose this study on the universal beauty is similar to the studies on what makes beautiful faces and what humans find attractive in a mate. Wouldn’t the brain react similarly if they both provoke similar experiences? I guess I find it even more interesting to think that maybe there is a formula to creating an aesthetic experience that can be measured in degrees. However, I don’t feel its possible to truly measure beauty. Like they say, beauty is in the eye of the beholder. I personally wouldn’t want someone telling me a piece of art has more beauty value then the next. I feel that would take away from the overall experience when viewing art. It would be like booking a hotel on hotel.com and being told that I should go to this hotel rather then this one. I guess I think that something’s shouldn’t be measured and left to each individual to decide what they think is beautiful or not.