I loved this article. I have always been fascinated by the connections between art and science; this seems to be a true blend of the two. Zenki's research about the connection between visual appeal aka "beauty" and it's correlation to brain impulses and responses may prove to have a tremendous impact on art making in the future. If we knew exactly what was appealing to viewers on a neurological level, wouldn't it be easy to create art that was in high demand and thus very lucrative? Would this be beneficial or a detriment to the authenticity of the artistic process?
Zenki's view of art history "as the progression of the human brain’s understanding of its own capacity for visual perception" may serve as an explanation of the trends and artistic movements. Has our artistic taste changed due to the biological evolution of the human brain? The idea that we are able to determine which areas of the brain are stimulated by different visual representation such as portraiture verses landscape and the ability to identify the order in which sensory cues are perceived, for example, color before shape and form is amazing.
It is, in my opinion, human nature to be influenced by context and the information presented to us...thus, placing more value on a piece of art simply because it has been selected for exhibition in the Met is not surprising to me. Is it really beautiful and appealing, or is it appealing because it has been dubbed valuable? As intriguing as this information and data may be, I think the real excitement will come from its use which will surely be controversial...Perhaps Zenki's research may open a new Pandora's box, unleashing a plethora of new questions about aesthetics and the value of art, as well as the ethics and integrity of genuine art making.